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If you’re enthusiastic about sports and helping people to live healthier, happier lives, then sports management could be the career for you. Take our sports management course to launch your career and get qualified as a professional sports manager.

Unlock a career in sports management with our online distance learning courses, whether you’re new to the field or looking to secure a promotion to management. With ICI, you’ll learn from a range of experienced professionals and industry experts.

Explore our course breakdown below or enrol now to get started.

  • Course Outline

    When you enrol on our sports management course, you will complete the following units of study:

    1Introduction to Sport
    • Definition of sport
    • History of sport
    • Economics of sports
    • Trends and issues in sport
    2The Substance of Sport
    • Aims and objectives
    • The important role of sports in society
    3The Backbone of Sport
    • The role of the volunteer in sports
    • Volunteer organizations in sport
    • Management of voluntary organizations
    • The nature of voluntary organizations
    • Organizational bodies and structures
    • How to retain volunteers
    4Sports Development
    • The promotion of sports
    • Developing sports for everyone
    5Sport Leadership
    • Leadership styles,
    • Great leaders in sports
    6Working Together in Sport
    • Building partnerships
    7People Management
    • Managing people
    • What makes a manager?
    • Staff and performance appraisal
    • Staff motivation
    • Communication
    • Hiring talent
    • Team building and development
    • Personnel management
    8Organizational Management
    • Sports manager goals
    • Management techniques
    • Quality and strategic management
    • Planning and objectives
    • Organizational management
    • Measuring performance
    • Management processes
    • Financial management
    • Health and Safety
    10Management Obstacles
    • Competition and challenges
    • Financial control
    • Voluntary implications
    • Investors in people
    • Marketing participation
    • Marketing strategies
    • Public relations and fundraising
    • Sports sponsorship
    12Event Management for Sport
    • Events feasibility
    • Event planning
    • Event requirements
    • Event evaluation
    13Skills for Sports Management
    • Time management
    • Managing meetings
    • Meetings in practice
    • Personal management
  • How Will You Benefit?

    There are many benefits associated with our online sports management courses. For example, you will:

    • Fast track your career in sports management
    • Learn with a course designed in consultation with sports management professionals and industry experts
    • Use our flexible online learning plan to make your studies fit around your other commitments
    • Receive advice and assistance from your own personal tutor
    • Study remotely to save money and time
    • Get a 10% reduction on your course fees by paying upfront, or opt for our interest-free weekly payment plan

    Sign up to our sports management course today to discover the benefits for yourself.

  • Career Prospects

    Whether you’re an athlete yourself or just a sports enthusiast, sports management is the gateway into taking charge and making a difference to a sporting organisation. As a qualified sports manager, you’ll be involved in all the workings of your club, team or organisation, helping them to achieve greatness on and off the field of play. And with sports remaining a cornerstone of the entertainment industry, there are a range of positions available for capable sports managers.


    Opportunities for sports managers

    Skilled sports managers are sought after in a variety of roles. Here are just some of the places you could find your dream job:

    • Event management firms
    • Player management companies
    • Recreational sports and leisure clubs
    • Sports marketing agencies
    • Sponsorship management firms
    • Amateur sports organisations
    • Professional sports leagues and competitions
    • Sporting goods organisations
  • Course Levels Explained


    Our sports management course leads to the awarding of a Diploma. This qualification recognises the graduate’s capacity for initiative and judgement across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organizing others in the workplace.

  • Prerequisites

    There are NO previous work or education requirements for entry into our sports management course.

    So if you’re looking to advance your career in the sports industry, enrol today.

  • Course Length

    Students typically complete their studies within 24 weeks.

    Taking our sports management courses online allows you to set the pace of your studies to suit your personal goals. This course can be completed in a matter of months if you’re keen to fast track your learning. If you’d prefer to take your time, you can do that, too. At ICI, we give you three years in which to complete your chosen course.

  • Study Mode: Online Learning

    Our sports management courses are delivered to you via online distance learning, sometimes referred to as correspondence learning. Without a set timetable, you’ll have the flexibility you need to advance your career without having to put your life on hold. Complete lessons and assessments wherever and whenever you want, fitting learning around your existing commitments. Your personal tutor will be available to you the whole time, so you’ll always have a helping hand when you need it. With ICI, you won’t have to worry about commuting to classes, saving you time, money and letting you concentrate on the important things.

    Studying sports management with ICI isn’t just convenient – it’s also practical, engaging and effective.

  • Recognition & Accreditation

    This course is recognised and accredited by the International Association of Private Career Colleges (IAPCC) and the International Approval and Registration Centre (IARC). ICI courses are not AQF qualifications. ICI is an independent global awarding body that develops and administers career-related curriculum and training programs. When you graduate from an ICI training program you join ICI graduates in over 150 countries around the world.

    Like all ICI management courses, our sports management course takes a practical approach to training. We won’t just teach you the theory of sports management – we’ll help you develop the necessary skills to set you apart from the rest in this competitive industry.

  • Already in the Profession or Industry?

    Already working with a sports club, team or organisation? This course is the one for you. Expanding your knowledge and refreshing your insights, it will help to advance your career to management level. Our course is a practical stepping stone to give you opportunities in the role you want – whether you’re looking for a promotion from your current job or to move to a different sector of the sports industry.

  • What Do I Get?

    All the materials you need to complete our sports management course are included in the course fee. Once you enrol, you will receive:

    • All required study materials and course notes
    • Assignment projects with constructive tutor feedback
    • A tutor who will answer all of your course and career questions and provide guidance

    Upon successful completion of the course, you will receive:

    • A graduation certificate officially recognising your completion of studies and qualifications as a sports management professional
    • Transcripts indicating the units completed
    • A letter of recommendation and validation for current and future employers
    • Post-nominal letters placed after your name which indicate that you hold the relevant qualification (for example: John Smith, DipSptMgT)
    • Job search assistance: discover more about our Graduate Career Services Programme
  • Cut Off Date

    Friday, 6th October 2023 is the next enrolment cut off date. Places are limited, in demand and entry into the course is on a first come first served basis.

    Your enrolment is processed and acknowledged within 24 hours of the Institute receiving your application. You can expect to receive your course within days of enrolling. When you start your ICI course it’s at your own pace and you determine when you finish.

    Don’t miss out. Enrol today!

Course Investment & Payment Plans

Select diploma level to see payment options Click on the below menu to select your preferred course level.

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How do I get started?

Click on one of the Enrol Now buttons above and you could be working on your first lesson – and towards becoming a sports management professional – in a matter of days!

How Does Online Studying Work?

As an ICI student, you’ll be able to train at home in your spare time, learning in the easiest possible way. There are no classes or lectures to attend, and no need to leave your job or change your schedule.

How does it work?
Enrol, Study at Home, and Graduate

ICI is committed to the successful completion of your course. The typical ICI student experience goes like this:

  1. The Enrolment Process
  2. Begin Your Studies
  3. Getting Help When You Need It
  4. Getting Assessed
  5. Graduation
1The Enrolment Process

Select the course that interests you. The International Career Institute website offers course overviews, course outlines, course fees, student testimonials, and information on career services for graduates.

When you are ready to enrol in a program, simply complete the online enrolment form, or call our toll-free number to speak with an enrolment adviser.

2Begin Your Studies

On enrolment students receive a welcome email and letter with instructions on how to login into your course and access your course and tutorial support. You will not be required to purchase any further materials. Courses are divided into modules with assessments located at the end of these modules. Assessments (written assignments) are based on what you have been learning about. No exams are involved.

Study at your own pace

One of the many great benefits of our courses is their modular format creates an easier and more effective way for you to learn. And with no need to follow a fixed timetable, you get to study and submit assignment for each module at your own pace.

3Getting Help When You Need It

Your courses are designed so that you can study independently. However, if you have a question about anything in your course, just contact one of our industry based tutors. Contact details are provided in your welcome email and letter. Your tutors are industry professionals who are ready to answer any questions about the course, assessments and industry for which you are training for.

4Get Assessed

At the end of modules you are asked to complete assignments. With no fixed assessment dates ICI students can submit their assessments at any time. This allows students to progress through the course at a pace that suits their needs. Assignments can be submitted via the student portal or email directly to the tutor.

Your assignments and projects will be graded on the following scale:

Grading scale
Lesson Grade (%)Letter EquivalentRating
100 - 80AOutstanding level of achievement
79 - 60BHigh level of achievement
59 - 50CSatisfactory level of achievement
49 - 40DMarginal level of achievement
0 - 39FFailed to complete course requirements

You must pass all modules and achieve a minimum of a C or higher in all studies to graduate. Should you not pass an assignment you are able to retake assessments as many times as you need (free of charge) in order to improve your results. Full tutorial support is available to guide you towards successfully completing your course.


Graduates of the Institute are eligible for assistance under the Graduate Career Services Program which includes assistance in job searches (by career and region), preparing cover letters, tips on interviewing, and much more. As part of your graduation package, we offer a Certified Professional Resume Writer free of charge to help you compose your resume. All graduates receive a certificate of completion at the relevant level (Certificate, Diploma or Advanced Diploma / Executive Diploma), transcripts and a letter of recommendation.