{"id":1428,"date":"2021-10-19T14:41:34","date_gmt":"2021-10-19T03:41:34","guid":{"rendered":"https:\/\/ici.net.au\/blog\/?p=1428"},"modified":"2023-06-07T12:03:40","modified_gmt":"2023-06-07T02:03:40","slug":"everything-you-need-to-know-for-a-career-in-public-relations","status":"publish","type":"post","link":"https:\/\/ici.net.au\/blog\/everything-you-need-to-know-for-a-career-in-public-relations\/","title":{"rendered":"Everything you need to know for a career in Public Relations"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ici.net.au\/blog\/wp-content\/uploads\/2021\/10\/skills-for-public-relations.jpg\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Public Relations can be broadly defined as the field in which tactical communication strategies are used to build favourable relationships between organisations and their audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you like the idea of an exciting, fast-paced job where you have the opportunity to influence public opinion on a local and even an international scale, then a career in Public Relations could be just what you\u2019re looking for.<\/span><\/p>\n<h2><b>Positions within the Public Relations field<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The PR realm is wide-reaching and there are lots of different career paths you could follow including;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Publicist<\/b><span style=\"font-weight: 400;\"> &#8211; responsible for getting maximum coverage for their clients using their good relationships with the media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Communications consultant<\/b><span style=\"font-weight: 400;\"> \u2013 a freelancer who consults on marketing strategies and other aspects of an organisation\u2019s public image.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing analyst<\/b><span style=\"font-weight: 400;\"> &#8211; collects, analyses and interprets data to help organisations plan sales strategies and marketing campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Journalist<\/b><span style=\"font-weight: 400;\"> &#8211; writes and presents news and commentary for radio, television, press and online.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Media Liaison Officer<\/b><span style=\"font-weight: 400;\"> &#8211; fosters relationships with media outlets with the aim of increasing an organisation\u2019s media coverage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Press Officer<\/b><span style=\"font-weight: 400;\"> \u2013 prepares press releases, organises press conferences and acts as the main media contact for an organisation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Public Relations Officer<\/b><span style=\"font-weight: 400;\"> &#8211; liaises with the media to help maintain and grow the relationship between an organisation and its audience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Public Relations tasks include, but are not limited to;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organising publicity campaigns\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advising organisations on the public relations implications of their policies and procedures<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preparing press releases and organising press conferences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Undertaking and commissioning public opinion research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organising special events to promote favourable publicity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Representing organisations in media interviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attending functions to promote organisations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitoring publicity material to ensure favourable publicity.<\/span><\/li>\n<\/ul>\n<h2><b>Benefits of a career in PR<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As well as being a glamorous career, Public Relations offers a range of great benefits including;<\/span><\/p>\n<p><b>Attractive salary<\/b><span style=\"font-weight: 400;\"> \u2013 the average salary for a Public Relations specialist is around $67,000, with a base salary of $54,000 and a top-end salary of around $111,000.<\/span><\/p>\n<p><b>Job security<\/b><span style=\"font-weight: 400;\"> \u2013 there is a consistent demand for experienced PR professionals in Australia and most positions are permanent.<\/span><\/p>\n<p><b>Career options<\/b><span style=\"font-weight: 400;\"> &#8211; the many different directions you can go and the different fields you can specialise in make Public Relations a dynamic career with plenty of freedom of choice.<\/span><\/p>\n<p><b>Prestige<\/b><span style=\"font-weight: 400;\"> \u2013 you could find yourself helping to develop marketing and PR strategies for major international brands such as Coca-Cola or Nike.<\/span><\/p>\n<p><b>Excitement<\/b><span style=\"font-weight: 400;\"> \u2013 the role is always interesting and challenging and never boring, requiring intelligence, creativity, hard work and dedication.<\/span><\/p>\n<p><b>Job satisfaction<\/b><span style=\"font-weight: 400;\"> \u2013 being innovative and successfully solving clients\u2019 marketing and PR problems can be a highly rewarding role.\u00a0\u00a0<\/span><\/p>\n<p><b>Social interaction<\/b><span style=\"font-weight: 400;\"> \u2013 if you enjoy socialising, PR is a people-focused career providing lots of opportunities to meet like-minded people and rub shoulders with movers and shakers.<\/span><\/p>\n<p><b>Influence<\/b><span style=\"font-weight: 400;\"> \u2013 a PR professional is in a position of influence, helping to change peoples\u2019 thinking, educating and informing them and inspiring them to action on various topics<\/span><\/p>\n<p><b>Inside knowledge<\/b><span style=\"font-weight: 400;\"> \u2013 public relations specialists are privy to the latest trends and products before they hit the market.<\/span><\/p>\n<div class='blog_banner'>\n                <a href='\/courses\/events-media-pr\/public-relations\/'>\n                    <div class='blog_banner_link'>\n                        Find <strong>PR<\/strong> Courses with <strong>ICI<\/strong>\n                    <\/div>\n                    <div class='blog_banner_more'>Learn More<\/div>\n                <\/a>\n            <\/div><h2><b>What makes a great public relations professional<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While most skills can be developed and improved through training, some basic talents you would do well to have for a career in Public Relations include an outgoing nature, the ability to relate well to others, good communication skills and a basic understanding of human nature and why people act the way that they do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other attributes that would hold you in good stead might include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> A talent for public speaking<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Active listening abilities<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Problem solving skills<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Good time management<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Loads of creativity<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Excellent reading and writing skills<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, having a knack for negotiation and persuasion, sound research skills and familiarity with using social media tools would also help you to hit the ground running in most PR positions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So is Public Relations the right field for you? Often the best way to find out is to suck it and see. And the best way to do that is to enrol in<\/span><a href=\"https:\/\/ici.net.au\/courses\/events-media-pr\/public-relations\/\"> <span style=\"font-weight: 400;\">ICI\u2019s Diploma in Public Relations<\/span><\/a><span style=\"font-weight: 400;\">. This course will teach you the skills you will need to succeed and give you a quick and convenient insight into whether PR is the right career path for you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Public Relations can be broadly defined as the field in which tactical communication strategies are used to build favourable relationships between organisations and their audiences. If you like the idea of an exciting, fast-paced job where you have the opportunity to influence public opinion on a local and even an international scale, then a career [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-careers"],"acf":[],"_links":{"self":[{"href":"https:\/\/ici.net.au\/blog\/wp-json\/wp\/v2\/posts\/1428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ici.net.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ici.net.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ici.net.au\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ici.net.au\/blog\/wp-json\/wp\/v2\/comments?post=1428"}],"version-history":[{"count":6,"href":"https:\/\/ici.net.au\/blog\/wp-json\/wp\/v2\/posts\/1428\/revisions"}],"predecessor-version":[{"id":1734,"href":"https:\/\/ici.net.au\/blog\/wp-json\/wp\/v2\/posts\/1428\/revisions\/1734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ici.net.au\/blog\/wp-json\/wp\/v2\/media\/1434"}],"wp:attachment":[{"href":"https:\/\/ici.net.au\/blog\/wp-json\/wp\/v2\/media?parent=1428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ici.net.au\/blog\/wp-json\/wp\/v2\/categories?post=1428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ici.net.au\/blog\/wp-json\/wp\/v2\/tags?post=1428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}